Singer Finance - Google PPC Marketing Case Study
Singer Finance (Lanka) PLC is a finance company based in Sri Lanka. It was established on April 19th, 2004 as a subsidiary of Singer (Sri Lanka) PLC. The company operates under the provisions of the Finance Business Act No. 42 of 2011, which replaced the Finance Companies Act No. 78 of 1988 (as amended by Act No. 23 of 1991). Singer Finance’s mission is to become the leading finance company in Sri Lanka. It provides financing for a range of capital goods, agricultural equipment, and other products offered by Singer Sri Lanka. In addition to these services, the company also offers financing for its own products.
Digital Marketing (Google PPC)
GOLD LOAN /VEHICLE LEASING /EDUCATION LOAN/HOUSING LOAN
Client : John Deere Sri Lanka
Google PPC Campaign Made over 1.2 Million in First Month
Over the years we have been CREATING strong relationships and nurturing strong bonds by understanding the pulse of the people. Their journey has been successful in uplifting communities to progress by achieving financial wellbeing.
Singer Finance (Lanka) PLC, A Singer Finance (Lanka) PLC, a subsidiary of Singer (Sri Lanka) PLC was incorporated on 19th April 2004. Over the years they have been creating a strong relationship and nurturing strong bonds by understanding the pulse of the people. Their journey has been successful in uplifting communities to progress by achieving financial wellbeing.
Singer Finance (Lanka) PLC offers a variety of leasing and loan options to their customers, including gold loans, education loans, and vehicle leasing. They focus on promoting and introducing these products to their customers through direct calling to their customer service, hoping to encourage them to sign up for the loans and leasing products. To further reach potential customers, Singer Finance teamed up with their social media team, consisting of digital marketing expert Damith M Disanayaka and project lead Chanaka Thilendra, to launch an advertising campaign on Google. The campaign targeted people actively searching for related products by showing ads in response to related searches. These ads, which were carefully crafted to build awareness, generate interest, and encourage action, were displayed in the form of Google Ads. To ensure the campaign reached the right audiences, Google Analytics and core targeting options were used to base the ads on the keywords searched for by the audience. These keywords were then broken down into categories based on their meaning, and unique ads were created for each category. The Google automated delivery system then delivered each ad to the appropriate keyword type and optimized the ads based on the reactions they received.
The results achieved by elymant digital marketing agency in their Google Ads campaign for Singer Finance in Sri Lanka are quite impressive.
Firstly, the reach of 1.34 million indicates that the campaign was able to reach a large audience, potentially resulting in increased brand awareness and potential customers for Singer Finance.
Secondly, the 17.1K clicks show that the campaign was able to generate a significant amount of engagement from the audience, with many clicking through to the website or landing page.
Thirdly, the CPC (cost per click) of 0.13 USD is quite low, indicating that the campaign was able to generate a high return on investment for Singer Finance. A low CPC means that the cost of each click was relatively low, which is important because it means that the ad campaign is efficient in terms of cost and returns.