Singer Finance (Lanka) PLC offers a variety of leasing and loan options to their customers, including gold loans, education loans, and vehicle leasing. They focus on promoting and introducing these products to their customers through direct calling to their customer service, hoping to encourage them to sign up for the loans and leasing products. To further reach potential customers, Singer Finance teamed up with their social media team, consisting of digital marketing expert Damith M Disanayaka and project lead Chanaka Thilendra, to launch an advertising campaign on Google. The campaign targeted people actively searching for related products by showing ads in response to related searches. These ads, which were carefully crafted to build awareness, generate interest, and encourage action, were displayed in the form of Google Ads. To ensure the campaign reached the right audiences, Google Analytics and core targeting options were used to base the ads on the keywords searched for by the audience. These keywords were then broken down into categories based on their meaning, and unique ads were created for each category. The Google automated delivery system then delivered each ad to the appropriate keyword type and optimized the ads based on the reactions they received.